Teardown of a market handheld cooling fan — total BOM: $13.50
What's Inside a $29 Handheld Cooling Fan? We Tore It Down.
Every week, we buy popular small appliances and strip them down to their core components. This week: a handheld cooling fan selling for $29 on Amazon that costs just $13.50 to manufacture.
The BOM Breakdown
| Component | Unit Cost | Share |
|---|---|---|
| Motor (Brushed DC) | $2.80 | 20.7% |
| 18650 Battery (2000mAh) | $3.20 | 23.7% |
| PCB + Controller | $1.50 | 11.1% |
| Fan Blades (ABS) | $0.90 | 6.7% |
| Housing + Assembly | $3.40 | 25.2% |
| Packaging | $1.70 | 12.6% |
| Total BOM | $13.50 | 100% |
Key Takeaways for Buyers
Landed cost to the US is approximately $18-20. At $29 retail, your margin is 33-39% before ad spend. MOQ is 1,000-3,000 units from Ningbo factories.
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